BioPharma Partners : Branding, Identity, Collateral Creation

Background : BioPharma Partners, as a new consultative entity entering the Bio-tech, Genomics and Pharmaceutical markets, came to Second Melody with the need to get their company brand, identity and initial sales collateral created.

Objective : Rapidly create an umbrella brand and position the company and begin building its marketing and promotional efforts collaboratively from the ground up.

Results : After conducting extensive competitive research and holding a branding session with the key management at BioPharma Partners, Second Melody effectively created a brand image that represented the key elements of BioPharma Partners and their partner companies, YgeneX and OncoMed. The Brand was meant to represent their reach into various markets as well as show their creative force.

In addition, Second Melody worked with BioPharma Partners to position the company as edgy and creative and ensured that this message would carry throughout their sales and marketing materials which included:

• Overall Identity – Business Cards, Stationery, etc.
• Company Brochure
• PowerPoint Deck
• Website

BioPharma Partners is now out in the marketplace and the project has moved on to phase II. Check back for results from the next phase of the project.