By James Runkle, Director of Strategy and Account Management

They are called "The Millennial Generation". And they are here! They include all Americans born since 1982, and they are already flooding into your campus and filling your pool of applicants. By now, you've read a lot about it and while you know that you need to change the way in which you communicate with this new generation, you may still be wondering about the best way to do that. Millennials are having a profound impact on one of (if not THE ...) most important recruitment tools you use - the web. And it's time to make some changes and let the new Web 2.0 work in your favor.

Now, changing the way your university markets can be an intimidating thought. Everyone agrees that change is both inevitable and an absolute necessity to survive...

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